branding + identity
advertising
merchandise design
advertising
merchandise design
BLOOP is a film festival for aspiring directors and filmmakers. Their goal is to create an inviting culture for amateurs to showcase their work and promote creative freedom in an environment that is understanding of growth. It is also an opportunity for viewers to support independent films. The festival targets a younger audience of high school and college age creatives, so it was important that the design and applications appeal to them.
The vision for the brand identity was to focus on the ‘blooper’ aspect of filmmaking that would encourage future submitters to embrace mistakes and make progress through failure. The cut out areas of the BLOOP logo and glitched handling of the imagery resemble a sense of cutting, editing, and roadblocks along the way. It also mirrors the idea of putting the pieces together over time to become whole in their profession as they gain experience.
Small details in the designs reflect the nature of cameras and filming. The grayscale scheme is reminiscent of film’s past, the staggered blocks are pulled from clappers and television test cards used to calibrate cameras, and LCD screen markers frame the posters as a tribute to the future of filming.
