branding + identity
icon design
web design
icon design
web design
Fond Furniture is an LA based company providing eco-friendly furniture. The harmful trend of fast fashion has made an impact on the furniture industry, and Fond wants to make their motives clear on the importance of furnishing a home in the most sustainable way.
A branding identity was established to help Fond communicate their vision of a simple, familiar, and resourceful company that will help others make their house a home while providing ways to lessen the impact on the planet.
The logo, which incorporates a leaf in the terminal of the letter F, emanates the company’s vision of using natural and ethical resources. It is accompanied by warm, muted tones and organic patterns that are inspired by the furniture and surrounding nature.
